A blog, originally called a web log / weblog, was used as a personal place, for collecting links, sharing commentary – but now; they are a valid and valued form of communication for business people of all types. From the basics of blogging, to the intermediate areas – such as social bookmarking, and article marketing, to the advanced techniques using auto responders and more, there's something for every affiliate marketer to put into motion.
The great thing about blogs is that people read them for fun and for information – in fact, blogging is one of the few areas of the internet that covers business, pleasure, networking and play.
They do for your company what face to face marketing could only do in the past – they provide you with a real, interesting connection to your readers – personalised contact, and information about your company that will allow them to empathise, and discuss your most important points, and anything that ties in with hot button topics and your business.
Blogs give your readers and consumers a chance, not only to read and connect with you, but a chance to comment and discuss with you, and your team, the information that you're sharing – allowing them to further relate to your message. And a consumer that relates to you is a customer in waiting!