Boss Bloggers A digital agency for bloggers. (By bloggers) Sat, 01 Apr 2017 04:15:33 +0000 en-US hourly 1 The Foolproof Way To Always Create Quality Content Thu, 23 Mar 2017 12:49:27 +0000 The post The Foolproof Way To Always Create Quality Content appeared first on Boss Bloggers.


Is writing quality content really that hard? It’s not as difficult as you think.

Honestly, this one took me a long time to learn, and this lesson might actually be the most frustrating that I’ve ever dealt with when trying to produce quality content.  I would post an article that I thought was AWESOME.  I’d promote it and BOOM, like 300 people looked at the damn thing for like 7 1/2 seconds.

I’d sit at my computer just absolutely disgusted.  Why weren’t people reading my content?  If I were someone else I’d want to read this. Maybe the right people just haven’t found me yet.  And in theory, that might be true, but what I didn’t realize at the time, is that I shouldn’t be writing for the people that haven’t found me yet.  I should be writing for the people that have found me already.

Something was wrong.

There had to be a reason that people weren’t sticking around and hungry for more.

The reason?

I wasn’t giving them anything really good to read.

I was putting out mediocre content that didn’t really do anything for them.  It didn’t help them, it didn’t educate them and it wasn’t particularly entertaining either. When I should have been focused on producing quality content that my readers wanted to read.

Think about the websites that you visit.  Whether you subscribe to their emails or find them while scrolling through Facebook or Twitter.  Chances are, there’s a reason you click.

Now, I’m not talking about clickbait.  That’s something else entirely.  A great title will get you to click sure, but if it doesn’t interest you, it doesn’t matter how good the title is, you aren’t going to click.

You’re going to click because you believe the content is going to do one of 3 things.  It’s either going to help you, educate you or entertain you.

Sometimes it can be difficult to think of that because it really is SO SIMPLE.  Nothing about writing quality content could be that simple right?  Wrong. It really is at the core, what we are all after. Being helpful, educational or entertaining for our readers.  Because by doing so, they stay engaged and wanting more.

It may not seem like it, but when you cut out the fluff, and share what is really important to your readers, magical things seem to happen. Not only are you giving them interesting content, but you’re sharing content that is relatable to them on many different levels.

Let’s look at an example:

Remember those stories of people trying these projects or recipes they found on Pinterest, only to have them come out totally wrong?  My guess is, you’ve clicked on those if you’ve come across them.  Why?  Sure they are entertaining, but they are also helpful and sometimes even educational.

We all see those beautiful images on Pinterest and think “I can do that!” and then reality sets in and you realize that you’re  as crafty as a cardboard box. Then you find an article on how someone tried the same project/recipe and failed horribly. You feel better.  Here’s what just happened.

1. The original pin does to you the same thing traditional marketing does.  They give you a sense that your life would be better if you did this, or gave you some assumption that it will make you better, faster, or a better person in some way. (Insert whatever’s appropriate.)

2. That Pinterest fail article showed you that it wasn’t as easy as it looked.

3. And that same article was helpful by saving you the time of trying the project on your own. Only to find it looked like a 6-year-old did it.

4. The article entertained you by showing their fail.

5. And if the writer was trying to be educational (which I’ve seen) they’ll make it again and share step-by-step directions on how they did it and what really needed to be done to make that project/recipe happen.

Now, let’s talk about how you can be helpful, educational and entertaining in a little more detail.

Is It Helpful?

When you begin crafting an article, ask yourself if it’s helpful.  How will your readers be helped from the content?

If you can’t come up with a way that your readers will find it helpful, try writing it from a different angle.

Getting ideas on being helpful
  • Show someone how to do something new.
  • Share your personal experience to help someone else going through a similar situation.
  • Answer a question that many of your readers might have.
  • Share a new perspective and make your readers think. (Or think outside the box.)
  • Create an infographic on something that troubles your audience.

Is It Entertaining?

When we think of being entertained, we typically think of laughing hysterically at a comedian or funny movie.  Writing entertaining content doesn’t necessarily mean funny.

Part of every piece of content you write is sharing a little piece of you.  By doing that, you can be entertaining in a number of ways.  Writing in a way that shares your story while invoking an emotional response from your readers is one of the most amazing types of content out there. (We’ll start out with the obvious ones.)

  • Make them laugh.
  • Share a funny story.
  • Write from your heart
  • Find an article that gave you some type of emotional response, link to it and share your response to it.
  • Write about something that frustrated you. (I did this on my other blog about something I experienced with Amazon and it got readers attention.)

There’s no right or wrong way to share something that will entertain your readers.  Depending on your niche, you may just have to play the funny card or the epic fail card, but it can be done no matter what your niche is.

Is It Educational?

This is probably the easiest of the three and the easiest to find ideas for in my opinion.  If you search google or Quora, there are limitless questions being asked that surround nearly every niche.  These questions are a wealth of fuel to create nearly effortless, quality content.

Teaching your readers something new doesn’t need to be difficult.  Chances are there are a lot of things that you already know that many of your readers do not.  Take advantage of your own awesome brain and share your knowledge.

Where can you find more ideas to be educational?

  • Google search
  • Quora
  • Forums in your niche
  • Facebook groups in your niche
  • In real life, from your coworkers, family, and friends.

Sharing content that teaches is a very powerful piece of content.  It’s one of the biggest reasons that we search for articles, search Pinterest, and surf the internet in general.

The Bonus: Make sure your audience can relate to YOUR quality content.

As I said in the beginning of the article, one of the biggest mistakes that I made was not writing for my audience in my earlier blogs. I was writing what I thought my readers were interested in, not what they were actually interested in.

Make sure you’re checking your analytics.

I’m not saying to become obsessed with numbers, and I know that’s easier said than done sometimes.  A few times a month it’s a good idea to stop in and see what your readers have actually been reading.

Remember, don’t just look at page views!  You’re more interested in time on the page.  Why?

Because anyone can click, stop by and leave in a few seconds.  That content isn’t working.  The content that is working for you is the content that keeps readers engaged.  Keeps them on your site and wanting more.  Even better, get’s them to sign up to your emails.  So make sure you have a clear call to action.

Let’s Recap It!

So we’ve gone over a bunch of stuff!  I know it’s hard to remember everything.  So here is what I want you to take away from this article.

  1. Creating content isn’t as easy as just throwing something on the screen.  You have to create quality content that people WANT to read! (Like crafting the perfect blog post.)
  2. Make sure everything you write is either Helpful, Educational or Entertaining. Or HEE for short.
  3. And maybe the most important, make sure you’re writing for YOUR audience!  What they want to read, not what you think they want to read.

You can never have too much quality content.  Which type works best for you?  Were you doing this already and just never thought about it?  Share with me in the comments!

The post The Foolproof Way To Always Create Quality Content appeared first on Boss Bloggers.

]]> 29
Quick & Dirty Tip: Hide Pinterest Images Within A Blog Post Tue, 03 Jan 2017 20:29:16 +0000 The post Quick & Dirty Tip: Hide Pinterest Images Within A Blog Post appeared first on Boss Bloggers.


Who wants those big, bulky Pinterest images taking up three quarters of your blog posts?  It is frustrating to your readers and it discourages them from scrolling down to leave a comment or from finding more of the great content you have to offer.

You know exactly what I’m talking about.  You’ve seen it on other blogs you’ve read.  It’s so irritating!  But it doesn’t have to be.

What if I told you that you could have as many Pinterest images for your readers to choose from as you like and they wouldn’t take up any extra space in your article? 

Here’s our Quick & Dirty How To Hide Pinterest Images Within A Blog Post!

1. Add the image to the bottom of your post.

2. Click the text tab in your editor.

3. Find the image tag.

4. Before the tag add: <div style=”display: none;”>

5.After the tag add:   </div>


You’re done!

Once you get the hang of it, it will take no time at all.  It’s really an easy little trick!  Try it and have trouble?  Let me know in the comments and I’ll do my best to help you get it right!


An easy way to hide specific images for Pinterest directly in your blog posts. Without taking up so much room. Awesome idea!

The post Quick & Dirty Tip: Hide Pinterest Images Within A Blog Post appeared first on Boss Bloggers.

]]> 0
Blogger Social Media Must-Haves Wed, 07 Dec 2016 02:17:15 +0000 The post Blogger Social Media Must-Haves appeared first on Boss Bloggers.


Social media isn’t just fun and games when it’s for your blog.

The truth is, social media is hard work.  It takes time and energy to do it the right way. It means answering a tweet in the middle of the night when you happen to wake up, or joining more Facebook groups or Pinterest group boards than you can legitimately handle.

You MUST do it.  And you MUST do it yourself.  Why?

YOU are your brand.  You are your blog.  You are the face of everything about your blog online.

You are what is important about your blog and your brand.

So let’s get into the game plan.

The 80/20 Rule


My guess is you’ve already heard of the 80/20 rule.  So my question to you is…

Do you actually follow the rule?

If you don’t, please allow me to explain why it’s important.  If you do, awesome!  You know what’s up.

What is the 80/20 rule?

The 80/20 rule is the idea of how you should share content.

80% of the content you share on social media should be content from sources other than your own blog. 

20% of the content you share should then be from your own blog.

Keeping your content sharing right around this ratio is key. Doing it can be a bit tricky.  But let’s look at…

Why is the 80/20 rule important?

The 80/20 rule is the idea of how you should share content.

80% of the content you share on social media should be content from sources other than your own blog. 

20% of the content you share should then be from your own blog.

Keeping your content sharing right around this ratio is key. Doing it can be a bit tricky.  But let’s look at…

How do you do it? (Hint: This is the fun part)

This really is the fun part for me.  I get to put myself in YOUR shoes.  (As my reader that is.) I get to think of what you would want to read or hear about.  That’s why you’ll find a survey at the bottom of this article.  Becuase I want to hear from you.  I want to know everything about you so I can create content that you want to read! (Not just content I THINK you want to read.)

So how to do it… well everyone has their own way of doing things.  So I’m going to share with you the tools I use and how I use them.  To both curate content and share my own.  Read on my friend, and don’t be shy.  If you have something that works for you and want to share it in the comments, I’d love to hear it!

Desktop Tools

Sometimes nothing beats working from your desktop.  I know mobile seems to be everything now, but working from my desk I seem to get so much more done, especially when it comes to social media.

The Tools I use:


Hootsuite is great for social listening.  I use it to keep track of what is going on on Twitter.  It is such a huge time saver once your Twitter account grows larger.  While the @MommyBlogsIt Twitter account may still be small for now, my personal account @cboettner and my other blog @choco_chaos have 22.7k and 27.8k followers respectively at the time I’m writing this.

Learn more about HootSuite here. (Free and paid options, the free version works just fine for me personally.)


My guess is you’ve already heard of and are already using Canva.  It is awesome for creating images for social media sharing. The drag and drop user interface is beyond easy to use and they have so many options as far as fonts, applying filters to images and every color imaginable is available.

Canva can be found here. (Free and paid options available)

I did purchase an annual subscription to Canva for 2 reasons.  1. The ability to download images with transparent backgrounds.  2. Having my brand in one place.  With the paid option you have a place where you can store all of your brand colors and fonts (even upload your own fonts) and team collaboration is a nice thing to have too.

Post Planner:

Not to sound like everyone else here, but Post Planner really helped me step up my Facebook game.  I was struggling to find content, and to actually post it regularly. I looked at other options like MeetEdgar but they are so expensive.  Post Planner starts at $9.00 a month which isn’t bad on most bloggers salaries. (aka no salary or minimal salary)

Find out more about Post Planner here. (Free app, and paid options available.)

The post Blogger Social Media Must-Haves appeared first on Boss Bloggers.

]]> 0
Cornerstone Content: The Critical Element Missing From Your Blog Thu, 01 Dec 2016 04:26:37 +0000 The post Cornerstone Content: The Critical Element Missing From Your Blog appeared first on Boss Bloggers.


Cornerstone Content: The Critical Element Missing From Your Blog

And how to fix it.

Cornerstone content is just that, the cornerstones in which your content is structured.

Or to put it another way, if your basic blog is your foundation, Cornerstone content is the pillars that hold everything up/together.  Which is probably why it’s also called Pillar Content.

But what does that really mean?

Have you ever come across a really good site and got there because you found a huge article that had a ton of information?  An article that links off to other articles and keeps you wanting more and more?  That’s a cornerstone piece.  It’s a large article centered around a specific topic, the core of that topic.  They use that as a hub, to then link off to their other pieces of content that go into greater detail.

How genius is that?  I mean, you’re not only going to provide your readers with really great, meaty information, but you’re exposing them to other articles that you’ve written that they will most likely be interested in.

I can think of a few sites that do this really, really well.  I’ve spent 30 minutes just digging into different things because the content was so focused around my interest.

Need more reasons?  Here are 3 for you.

Need more reasons?  Here are 3 for you.

When I first started blogging, there was no such thing as cornerstone content.  Today, is a totally different story.

Today, it is an essential part of your blog, and one that I often see bloggers ignore.  It takes time to set up cornerstone content the right way, but when you do, it pays off big time.

What does Cornerstone Content Do?

It does a number of things for you including:

  1. Brings new visitors to your site, and keeps them wanting more.
  2. It’s a great way to generate inbound links.
  3. It’s key to getting more sign up for your email list.
  4. This type of content is an amazing way to highlight archived content.
  5. Gives you so many ways to highlight products and/or services again and again.

Who should create Cornerstone Content?

You, you, and you! Cornerstone content isn’t just for a specific type of blog or niche.  Literally every blogger should be creating this stuff.  It is one of the best things you can do for your blog and it’s so often overlooked.

Think about it.  You’re writing blog post after blog post and you’re getting nowhere.  You get readers sure, but they often leave and never come back.  It could be for a number of reasons, but if you give them a reason to come back in the first place, you never have to worry about the reasons they don’t come back again.

When should you create Cornerstone Content?

Now.  Whether you’ve been blogging for a while, or you’re just starting your blog.  It should be the FIRST thing you write.  That’s exactly how I started this blog.  While my Mommy Blogs It focuses on blogging as a whole, there are 5 main categories that I wanted to focus on: Starting a Blog, Blog Promotion, Blog Content, SEO for Bloggers and Blog Design & Functionality.

Hey you, I’ve got a bonus tip!

Get the exclusive bonus: “Why You Should Create Cornerstone Content First” just for joining our email list.

Plus, you’ll get the latest updates on everything for your blog.


Keywords are the biggest unseen reason that you’ll write cornerstone content.

You’re writing this content because you want it to rank in search engines because you WANT people to find you. (And love your stuff.)

So once you decide on the main focus areas of your blog You’re going to outline a piece of cornerstone content for each focus area.

Headline & SEO Title:

You probably already know that this is a big one, since you want to rank in search engines for your Cornerstone Content piece. Did you know that you can have 2 different titles for one blog post and that you should?  You have one title that everyone sees, the one you promote and that shows on your blog.  The other title is the one that search engines see.  The title that is search engine friendly.

Why is this important?  

Sometimes what appeals to search engines won’t appeal to readers (or potential readers) in the same way.  You never want to be deceptive, but you want to make sure that you’re using titles that are catchy to your readers and titles that contain your keywords in your SEO title.

For more good stuff on basic SEO for bloggers check this out.



So the body text of Cornerstone Content defies pretty much everything you’ve ever been told about writing online.  While you’ve probably heard time and time again that each article you publish should be short, simple, digestible content, the content for your cornerstone pieces should be long and meaty.

A good length is over 800 or 1000 words.  You want to make sure that you cover all the general points that you need to cover while providing information that your readers need.

Which brings us to:


Subheads are great for a couple of reasons.

  1. They break up your long content and make it easier to read.
  2. They do some extra SEO work behind the scenes.

Subheads help tell Google and other search engines more about the content you’re writing.  It’s a great way for some on-page SEO.  Essentially, you’ve told search engines what you’re article is about with the SEO title, and keywords, but you’re further verifying to search engines what it’s about when you’re using subheads.

Note: Make sure you only use H1 for your title, all other subheads should be H2 or higher, based on importance.

For more on subheads check out this handy-dandy article. 



Media is a big part of cornerstone content.  You want to make sure that each piece is visually appealing and keeps the reader wanting more.  Think of it as a story, a picture book.  Where you can add anything you want.  Images, video, quotes and even audio.

Bullet Points & Lists:

So bullet points and lists do a number of things.  Including:

  • They break up the content
  • For readers who scan content, they draw their attention.
  • They give you a different way to point out vital elements you want to get across.

(I suppose this is technically a list within a list… listception?)

If you click here, you can subscribe and get our guide “7 Steps To A Perfect Blog Post” with more details on how to create awesome content.


Give readers a breakdown of what you’ve gone over.  This can be a shorter section, but make sure that you cover all the key points.  (Note, see our Recap section below for an example!)

Call to Action or Promotion:

And finally, ask your readers to do something.  Ask them to take action.  Whether it’s a question or an email opt-in, make sure that you include something to allow them to engage with you.

Bonus Tip: Cornerstone content is always Evergreen Content.  What is that?  Evergreen content is content that is ALWAYS relevant.  It doesn’t have a specific time period it’s good for.  It’s just amazing, basic information that never goes away.  You may have to tweak it from time to time, but the core of the content is always relevant.

Example: Let’s pretend you’re a fashion blogger.  A great Cornerstone content piece could be “Wardrobe essentials for the young professional.” And inside it you’ve shared some essentials that every young professional needs.  You’ll explain the who, what, where, why and how.  From that piece, every time you have another piece like “Fall fashion finds for 2017” you can go and update the original Cornerstone content piece to link to your new post.

Let’s Recap It!

So we’re all about putting together this awesome thing called Cornerstone Content.  Which is content focused around the primary things our blog is about. It’s lengthy content, at least 800-1000 words (more is better).

It’s super awesome to have because:

1. It’s SEO friendly

2. Because you’re going to link a ton of your other articles to it and

3. People love it, plus,

4. It will help you become an authority.

What questions do you have on Cornerstone content?  Have an example to share?  Link it up in the comments!

Chances are, your blog is missing this content. Find out what it is and how to do it right. Chances are, your blog is missing this content. Find out what it is and how to do it right. Chances are, your blog is missing this content. Find out what it is and how to do it right. Chances are, your blog is missing this content. Find out what it is and how to do it right.

Love this?  It’s so easy to get more!

The post Cornerstone Content: The Critical Element Missing From Your Blog appeared first on Boss Bloggers.

]]> 23
How To Become An Authority In Your Niche Thu, 24 Nov 2016 03:21:29 +0000 The post How To Become An Authority In Your Niche appeared first on Boss Bloggers.


Becoming an authority within your niche isn’t as hard as you might think.

So here’s the trouble.

Whether you’re just starting out with your blog or you’ve been blogging for a while, it can seem like you’re never getting anywhere.  There are always bigger and better blogs out there.  Someone else doing something awesome, or something you wish you had thought of.  Something that makes you feel like they know their shit.

They do. 

But… wait for it…

So do you.

Just because you’re not THE authority doesn’t mean you aren’t an authority in your niche.

And it sure doesn’t mean you can’t become one.

So how do I become an authority?

Well, you’re probably not going to like my answer.  But here it goes…


Prove it.

That’s it!  It’s seriously that simple.

Think about every blog you read online that you consider an authority.  Think of a blog or blogger you know that knows their stuff and that you keep going back to time and again.

Why do you go back?

You go back because they’ve proven to you that they know what they are talking about.  That they have real insight or an entertainment value that you WANT to read.  Chances are they’ve got a slew of articles under their belt because they’ve been at it for a while.  That doesn’t mean you can’t get there.

Is there a trick to it?

Well, not a trick.  There is something that every authority has in common.  They produce freakin’ awesome content.  Every piece they publish is thought out and that has purpose.  They aren’t publishing crap. (And that isn’t to say you are, hardly.) My guess is you’re publishing awesome sauce material, just perhaps not in the right way.

Want to learn more about creating awesome content every single time?

Here are 3 questions to keep in the back of your mind the next time you go to hit publish.

1. Am I publishing just to publish?

In other words, is the article going to add value?  Are you teaching something your readers might not know?  Are you sharing an experience that others may have gone through? Are you telling a funny story because it is just so relatable?

All of those are excellent reasons to hit publish.  But if you’ve thrown a paragraph together that doesn’t really do anything for your readers, consider keeping it as a draft.  Maybe come back to it later when you’ve had a chance to rework it.

2. Is the article true to my niche?

If you’re going off topic, unless you have a good reason, you may not want to.  It confuses your readers and may end up costing you loyal readers in the long run.  I ran into this problem personally when I posted a series of articles that weren’t exactly true to my niche or fitting with what I normally published.  I ended up losing traffic and email subscribers because of it.

Another reason you should keep this in mind is if and/or when you work with brands.  It can be tempting to make some money, but if it isn’t relevant to your readers, you could do more harm than good.

Want some help choosing or refining your niche?  Then you should totally check this out.

3. Is the article true to you?

One of the best things you can do for your blog is to be true to yourself!  What I mean is, let your voice, your personality, your “authentic self” shine through.  If I wrote the articles on this site without my personality injected into them, chances are, they wouldn’t be very engaging.  You wouldn’t keep coming back.  And you definitely wouldn’t subscribe.  (But if you want to subscribe, click here, I’ll do a happy dance if you do!)

See, personality. ????

It’s also one of the harder things to do.  You’re taught throughout your life to write in a certain way.  When it comes to blogging, throw it all out the freakin’ window.

How to do it:

Whenever you sit down to write, imagine your best friend is sitting across from you.  You’re talking to her (or him). That’s how you want to write. To me, I’m explaining all of this to my friend who really wants to understand it.  To do that, I have to break it down to build it back up.  I have to think of all the tricky parts and explain them well, not just assume she “gets” what I’m talking about. I crack a joke or two.  I think of different ways of explaining something.  Just in case I didn’t do a good job the first time around.

Be you and you’ll never go wrong.

So we’ve covered a few ways that you can grow your authority as a blogger.  Don’t be discouraged that you perceive other blogs and bloggers farther along than you.  It takes time!  And remember:

Just remember: Every blogger was where you are now at some point, and one day a new blogger will see your blog and feel the same way you do right now.

Let’s Recap It!

Becoming an authority takes some work, as do all good things.  There’s no pill, shortcut or magic beans. But there is a secret weapon… You!

So breaking down what we’ve gone over, here are your 3 main takeaways.

  1. Don’t publish fluff or content that isn’t valuable to your readers just to get more content on your site.
  2. Stay true to your niche and yourself.
  3. Inject your personality into everything you write and your blog as a whole!  (You are what makes your blog different from every other blog out there.)

What questions do you have on becoming an authority? How is your blogging journey so far? 

The post How To Become An Authority In Your Niche appeared first on Boss Bloggers.

]]> 2
How To Choose The Right Niche For Your Blog Wed, 23 Nov 2016 22:41:47 +0000 The post How To Choose The Right Niche For Your Blog appeared first on Boss Bloggers.


Choosing the right niche can make or break your blog.  Here’s why.

When you’re starting out, you’re excited.  You’ve got a ton of ideas. Which is exactly what you need to get started! So don’t get discouraged and read on!

But what happens when you run out of steam?  

Where will your blog be 6 months from now, or a year from now?  Where will your ideas be then?  A blog isn’t really a short term thing.  It’s a long term commitment.  It’s a puppy that you have to feed and water monthly, weekly and sometimes daily.


Which is why choosing the right niche is so important.

I really cannot stress it enough.  If you don’t choose a niche that can go the long haul, your blog will be over before you know it. 

So what makes a great niche?

Well, quite a few things actually.  Below I’m going to ask you a series of questions.  Questions only YOU can answer.  And at the end you’ll find an awesome worksheet to help you get your ideas down on paper.  It’s a great way to start. Or, if you’re impatient like me, you can download it here.

What if you choose the wrong niche?

There really isn’t a “wrong” niche as long as you’re true to yourself. The reason I pose this question, is because I recently saw a social media post from someone and it really struck a chord.  If you’ve been blogging for a while, you might be able to relate.

Here’s what it said:

This year I failed a lot & learned a very hard lesson, do not be part of a niche that you do not like just because you think it will make you money.

I spent a lot of time, energy, at one point I even brought one of my best friends in to work on a finance blog.

I read so many articles that said, “start a profitable blog” and I thought that I was doing the “right and smart” thing by having a finance blog. This did not work out for me and my best friend.

Neither of us wanted to work on it and we just didn’t like it. Neither one of us want to go to FinCon either. I didn’t like networking with finance bloggers, a lot of times I felt like I was “sucking up” to them instead of networking.

Then I came across bloggers that were successful in the weirdest niches. After talking to them they told me that they are successful because not a lot of people go into their niche since most choose popular blog topics to blog about.

It troubles me that this person went into a niche just to make money.  I know there are plenty of blogs out there that tell you they’ll make you money.  But if you don’t LOVE your blog, people will see right through it.  The two blogs that I have that I am passionate about, this one and my parenting/lifestyle blog Chocolate & Chaos I’ve made money on.  In both cases, though, money wasn’t my goal.  My goal was to share and write content that mattered around the subjects I’m passionate about.

The other thing about this person’s statement that I love, is that she’s realized that there are bloggers out there that are successful in weird niches.

That, my dear blogger friend, is the key.

It may sound strange, but if you think about it, there are a million parenting blogs out there, a million finance blogs, you get the idea.  You have to have a unique value proposition (or UVP).  What is that?  Essentially it’s what makes you different from EVERYONE else.

Weird niches are one way to do it.  Another way to do it is to take a current niche and make it your own.  Make it unique and no one can touch you.

To give you an idea of what I mean, have you ever heard a commercial on TV or the radio that touts that they are the only ones to have XYZ system or inspection… Essentially what they’ve done is taken something fairly standard in whatever industry they are in, tweaked it just a bit and put a name on it.  They aren’t falsely advertising because they are correct, no one else has what they have with the name they’ve given it.

So moving on, let’s get into it and get you settled on  your niche.

1. What is your passion?

I don’t just mean your interest.  I don’t mean a trend or something that you’ve liked for the last few months.  When you choose a niche for your blog, you MUST choose something that your passionate about. If you don’t, you run into the very real danger of running out of content.  And then you’ll give up.  And if you’re here, my gut tells me you definitely don’t want that.

For me, it’s blogging.  I know that sounds silly.  Plus, saying I blog about blogging really sounds strange when you tell people about it.  But it’s true!  I LOVE spending time online trying out new online tools, building websites and sharing my discoveries, failures and accomplishments with others.

When you find yourself doing something without thinking.  When you’ve got a few spare minutes and it’s the one thing you always look for on Pinterest, or go to a specific site to read up on, or even something you pull out of your drawer and continue working on…  THAT, my friend, is your passion.

And THAT is EXACTLY what your blog niche should be. 

It’s simple!  It is, but it is so totally difficult.  I’d be lying if I told you it was easy.  It’s hard to dig deep, really deep and figure out what you’re passions are.  Sure you like things.  But once you start blogging, there might be a day that you realize you aren’t so crazy about things you thought you were.

To give you a good example:  My first blog was called The Career Effect about, you guessed it, all the joys of job hunting, resumes and other things that people only care about when they are looking for work.  I did it for a living at the time, so I thought it would translate well as a blog.  It did for a short time.  Too short.  That blog lasted only a few months before I grew tired of it and wanted to move on.

I tell you that story so you don’t make my mistake.  Dig deep and pick something that works for you.

If you need help digging, don’t forget to check out our downloadable worksheet to help you find your way.  

2. What topics fit within the niche you've chosen?

Do this once and do it right and you will NEVER run out of things to write about.

While the worksheet helps you with this part, I urge you to try out Mindmeister if you haven’t yet.  It’s a mind mapping online tool (Free and paid options available.) that makes it so easy to get all of your thoughts down on paper.

To give you an idea of how easy it is, the image below took me about 5 minutes to put together.  And it’s just the beginning of what I’ve laid out for Mommy Blogs It.

Using an online mind mapping tool is a great way to brainstorm blog post ideas and when selecting the niche for your blog.

Once you get started, it’s amazing how the ideas flow.  Ideas not coming?  Maybe the niche isn’t for you.  Keep trying until you get it right.  There is no right or wrong answer here, it’s what is best for you.  So dig deep and get those ideas down!

3. Why are you starting this blog?

Not what you were expecting right?

But really, take a moment and think about why you’re starting this blog.  I’ll wait…

Ok, you’re back.  Good.

Have an idea? Now write it down.  Make it into your mission statement.  Your slogan, your tagline.  Tweak it until your happy with it.  That is something that I didn’t do with my first blog.  I just started writing.  With no real idea why I was writing it or who I was truly writing to.  And that is probably the biggest reason why my blog failed.

The truth is, it takes guts to start a blog.  Real guts.  You’re putting yourself out there.  But don’t let that scare you.  Back yourself up by knowing why you’re blogging and that you know your stuff.

And finally…

What is the goal of your blog?

Is it to connect with others?  To share your experiences or your passions?  Is it to give advice, or get through something?  Is it to make money?

Now, I know I threw the money one in there when I talked about it above.  Here’s the thing, it shouldn’t be the ONLY reason you start a blog.  Think of money as an added bonus if it happens.

I know there are so many bloggers out there that tout their income reports and try and tell you that you can just suddenly have an online business and make enough to quit your job and work full time.  They are the 1%.

Do it for fun, for adventure and for the betterment of all of us, but don’t start a blog solely to make money.

Let’s Recap It!

So we’re talking about picking your niche.  Which is TOUGH!

Even if you have an idea of what your niche will be, sometimes you have to peel down a few layers to really get to the nugget of what your blog should be about.  Something unique, something totally you.

So what have we covered?

  1. Don’t start a blog just because you think that niche will make money.
  2. Mindmaps are awesome for brainstorming your blog niche.
  3. Really consider why you’re starting this blog (or blogging in the first place)
  4. Make your blog and your niche unique to you!
    1. Weird is GOOD!

There you have it!  Just as a helping hand, I’ve created a downloadable worksheet to help you select and narrow down a niche for your blog. I hope you find it helpful!

What are your thoughts?  Did you have trouble selecting a niche? Was it easier than you thought? Share with me in the comments!


The post How To Choose The Right Niche For Your Blog appeared first on Boss Bloggers.

]]> 0
SEO Guide For Bloggers Fri, 14 Oct 2016 03:30:26 +0000 The post SEO Guide For Bloggers appeared first on Boss Bloggers.


Since 2009, the world of SEO has changed so much.  It used to be fairly easy to get organic traffic, but unfortunately, that isn’t the case today.  The competition is fierce and everyone is fighting for the same eyeballs.  So what can we do about that?  How can you stand out from the rest?

Focus on a great SEO foundation and the rest will follow.

It’s easier said than done, but making the effort as you go really does pay off in the long run.

Quick tip: 
SEO is not something that you’re going to see results from overnight.  Think of it like growing out your hair.  For a while, you have to deal with your bangs right at eye level and just want to chop it all off.  But you don’t.  You stick it out and keep going because you know in the end your hair will grow past that point and you’ll get the outcome that you want.  That’s exactly the way SEO works.  

The Basics:

What is SEO?

SEO, or Search Engine Optimization is essentially getting your content to appear at the top of search engines.  Or to put it another way: It’s creating great content that is useful and answers questions asked on search engines.

Placement on search engines can greatly affect the amount of organic traffic you get. Think about the last time you did a search on Google.  My guess is, you found what you were looking for on the first page of search results.  My second guess is, even if you didn’t find what you were looking for, you didn’t go past the first (or possibly second) page of results.

That, my friend, is why SEO is so important.  If you can write great content that answers the questions people have, Google will show your site in results when people search.

Some of the benefits of SEO:

  1. Increased organic traffic to your website or blog.
  2. Increased visibility on social platforms like Pinterest and YouTube.
  3. Builds trust and credibility for your brand.
  4. Attracts people that are actually interested in the content you write, not just random visitors that up your bounce rate.

Convinced yet?  Good!

It’s not difficult to see WHY SEO is important.  The hard part is figuring it out, laying down the right foundation and maintaining it.

You’re thinking this is great.  How do I get started…

Before we get into that, let’s explore SEO a little deeper to give you a better understanding.

While I could go on and on about how search engines work and what’s behind it all, sometimes, it’s best to get it directly from the source.

If you’ve ever wondered exactly how search engines work, you should definitely check out this guide from Google.

It’s almost hard to believe that there are over 60 trillion pages on the web.  All on different topics, all of different quality, and all of which have to be indexed by Google and other search engines.

Google indexes websites and individual pages by crawling them.  Google crawls the site and links going to and from the site.  Using a whole bunch of formulas that I couldn’t possibly begin to understand, Google determines what, out of those 60 trillion pages, best answers your search.

There are also algorithms working behind the scenes to better understand what you really mean when you search.  Over the last decade, Google has gotten MUCH smarter figuring out what exactly you’re searching for.

If you want to dig a little deeper, about what Google uses to evaluate what comes up in search, here’s Google’s Quality Evaluation Guidelines.

It’s easy to get lost. So it’s time to narrow down your focus.

Now is your chance to pause, grab a cup of coffee or a snack.  Come back and let’s dig in!

The Foundation

How your website is built and what it’s built on plays a big factor in your SEO efforts. Search engines focus on a number of things, but here is what you have control over.

  1. Your site speed, page loading time – Make sure you select a hosting provider that can accommodate this need.  Some providers say they focus on site speed, but that doesn’t necessarily translate to your site.
  2. Your CMS (Content Management Platform) – We recommend self-hosted WordPress.  While there are other systems out there, WordPress offers a lot of flexibility, the ability to customize your theme and extend its functionality with plugins. Best of all, it’s free.
  3. Your Theme – When choosing a theme you may have to decide between functionality and customization and size of them.  Typically the bigger the theme (meaning the more options it has) the slower it is to load. You want to look for a theme that has the options you need, has clean code and is lightweight. Additionally, look for a theme that was built with SEO in mind.  There are a ton of them out there.  (We recommend Elegant Themes and ThemeForest.)
  4. Navigation – Keep it simple!  Choose your pillar content and stick with it through your navigation.
  5. User Experience – This is a big one.  Make sure users get an awesome experience when they come to your site.  Don’t bombard them with ads or force them to sign up.  Be useful, be friendly and be you.
  6. Your Mobile Experience – When is the last time you checked out your website on a phone or tablet? Users need to be able to easily navigate your site, read your content and click/tap different areas very easily.

All of these things contribute to you being found in organic search.

The Content

You’ve probably heard the phrase “Content is king.” Well, if content is king, then SEO is queen and they go together like peanut butter and jelly. You really can’t have one without the other and be successful.

Your content defines who you are and your brand online.  Even if you’re just one person, you’re still creating a brand for yourself. (Want more information on branding?  Click here.) While you may feel that you’re just out here by yourself, you’re not.  As you’re producing content, Google (and other search engines) are crawling your content for many reasons.

When search engines look at content, here is what they are looking for:

  1. Type of content – Are you publishing long content or short?  Is it easy to read with great images, bullet points and other items that break up the content?  Does it include video?  Does it link out to other sites?
  2. Quality of content – This one can be hard to wrap your head around.  Sure, you know you have to create quality content, but what is quality content really?
  3. Length of content – There is some debate on this one.  Some say over 1500 words is best, others say short articles, under 500 words is best.  Mix it up and see what works best for your audience. Who knows, maybe you’ll find a magic length of your own.
  4. Authority of content – If you’ve got sites linking back to you that’s wonderful.  It builds your authority and credibility online.  Something that most people don’t think about is linking to others.  This also helps build authority.

The Images

Images play a role in SEO as well.  You may not realize it, but most images are indexed by search engines as well.  You can check Google Search Console (aka Webmaster Tools) to see if your images are being crawled.  Additionally, if you use Yoast SEO plugin, you can check there and select that you submit images with your sitemaps as well.

Including or excluding images from your sitemaps is totally up to you.  But if you do exclude them, you might just be missing out on some organic traffic.

To find out more about images and SEO, check out our free guide “Crafting the Perfect Blog Post.” here.


Within The Articles


How you lay out your articles and where you place keywords is vital to search.  You’ll want to make sure you have a number of things in place for each article.

  1. Your title: There are 2 types of titles.  Your post title and your meta title.You want keywords in your meta title.
  2. Your Meta description:  Keep this under 156 characters and make it awesome.
  3. Use Subheads – (H2, H3) Subheadings CAN rank in search.
  4. Make sure whatever content you’re producing is relevant to your niche to help you build authority.
  5. Select keywords that do the same.
  6. Make sure your keywords are in your title, tagline and more. (Hint: These goodies are in our guide.)

Let’s Recap It!

So we’ve just gone over a whole bunch of info on SEO.  Which you’ll probably forget.  I do many times.  So bookmark this page and come back to it when you need a refresher!  Go ahead, I’ll wait.

Now what we learned?  I’ll do my best to keep this summary short.

  1. SEO is the foundation of everything you write (or should be).
  2. That content and SEO go together like PB & J.
  3. SEO takes a while – you won’t see results overnight.  This is a marathon people, not a sprint.
  4. We went over the basics of SEO, and if you didn’t click that link to run off to Google and see how they do it all, you totally should. It’s pretty awesome.
  5. And finally, we went over individual pieces, keywords, content, images, in-page SEO.

This is not, in any way, meant as a comprehensive guide.  It’s for you to understand what it is, and small ways that you can start implementing changes that will snowball into something awesome.

What are your thoughts on SEO?  Do you do any of the things we talked about?  Miss any of them?  Let me know in the comments!

The post SEO Guide For Bloggers appeared first on Boss Bloggers.

]]> 22