How To Become An Authority In Your Niche
Becoming an authority within your niche isn’t as hard as you might think.
So here’s the trouble.
Whether you’re just starting out with your blog or you’ve been blogging for a while, it can seem like you’re never getting anywhere. There are always bigger and better blogs out there. Someone else doing something awesome, or something you wish you had thought of. Something that makes you feel like they know their shit.
But… wait for it…
So do you.
Just because you’re not THE authority doesn’t mean you aren’t an authority in your niche.
And it sure doesn’t mean you can’t become one.
So how do I become an authority?
Well, you’re probably not going to like my answer. But here it goes…
That’s it! It’s seriously that simple.
Think about every blog you read online that you consider an authority. Think of a blog or blogger you know that knows their stuff and that you keep going back to time and again.
Why do you go back?
You go back because they’ve proven to you that they know what they are talking about. That they have real insight or an entertainment value that you WANT to read. Chances are they’ve got a slew of articles under their belt because they’ve been at it for a while. That doesn’t mean you can’t get there.
Is there a trick to it?
Well, not a trick. There is something that every authority has in common. They produce freakin’ awesome content. Every piece they publish is thought out and that has purpose. They aren’t publishing crap. (And that isn’t to say you are, hardly.) My guess is you’re publishing awesome sauce material, just perhaps not in the right way.
Want to learn more about creating awesome content every single time?
Here are 3 questions to keep in the back of your mind the next time you go to hit publish.
1. Am I publishing just to publish?
In other words, is the article going to add value? Are you teaching something your readers might not know? Are you sharing an experience that others may have gone through? Are you telling a funny story because it is just so relatable?
All of those are excellent reasons to hit publish. But if you’ve thrown a paragraph together that doesn’t really do anything for your readers, consider keeping it as a draft. Maybe come back to it later when you’ve had a chance to rework it.
2. Is the article true to my niche?
If you’re going off topic, unless you have a good reason, you may not want to. It confuses your readers and may end up costing you loyal readers in the long run. I ran into this problem personally when I posted a series of articles that weren’t exactly true to my niche or fitting with what I normally published. I ended up losing traffic and email subscribers because of it.
Another reason you should keep this in mind is if and/or when you work with brands. It can be tempting to make some money, but if it isn’t relevant to your readers, you could do more harm than good.
3. Is the article true to you?
One of the best things you can do for your blog is to be true to yourself! What I mean is, let your voice, your personality, your “authentic self” shine through. If I wrote the articles on this site without my personality injected into them, chances are, they wouldn’t be very engaging. You wouldn’t keep coming back. And you definitely wouldn’t subscribe. (But if you want to subscribe, click here, I’ll do a happy dance if you do!)
See, personality. ????
It’s also one of the harder things to do. You’re taught throughout your life to write in a certain way. When it comes to blogging, throw it all out the freakin’ window.
How to do it:
Whenever you sit down to write, imagine your best friend is sitting across from you. You’re talking to her (or him). That’s how you want to write. To me, I’m explaining all of this to my friend who really wants to understand it. To do that, I have to break it down to build it back up. I have to think of all the tricky parts and explain them well, not just assume she “gets” what I’m talking about. I crack a joke or two. I think of different ways of explaining something. Just in case I didn’t do a good job the first time around.
Be you and you’ll never go wrong.
So we’ve covered a few ways that you can grow your authority as a blogger. Don’t be discouraged that you perceive other blogs and bloggers farther along than you. It takes time! And remember:
Just remember: Every blogger was where you are now at some point, and one day a new blogger will see your blog and feel the same way you do right now.
Let’s Recap It!
Becoming an authority takes some work, as do all good things. There’s no pill, shortcut or magic beans. But there is a secret weapon… You!
So breaking down what we’ve gone over, here are your 3 main takeaways.
- Don’t publish fluff or content that isn’t valuable to your readers just to get more content on your site.
- Stay true to your niche and yourself.
- Inject your personality into everything you write and your blog as a whole! (You are what makes your blog different from every other blog out there.)
What questions do you have on becoming an authority? How is your blogging journey so far?